Martial Arts Business Toolkit

After years of writing on topics concerning the business side of martial arts. I decided to compile everything that I’ve learned into a...

Losing Members

This isn’t a topic that I’ve heard spoken about often in the martial arts, especially in Jiu Jitsu. When you first start an academy. It’s...

The power of the introductory lesson

An introductory lesson, or intro private for short is probably the greatest marketing tool at the disposal of every martial arts academy....

Promoting a great training environment

The environment of an academy can make or break it. I’ve thought a lot about this topic. Both as an instructor and as a student. And my...

Retention

You work really hard to build your martial arts academy. Finding the right location. Training staff. Teaching classes. Marketing your...

Networking in Jiu Jitsu

Networking in Brazilian Jiu Jitsu is one of the most underutilized benefits of training with such a diverse group. The normal clientele...

Martial Arts Business Blunders

I had a really cool article about guard development that I was really excited to post. But sometimes things happen or events occur that...

Private Lessons

It’s funny but the majority of my posts come from conversations or questions that I get asked. A lot questions about making it in Jiu...

Bringing in 2017

2017 is quickly approaching and as with each new year this brings with it a rush of new potential clients looking for help in achieving...

Can you make it in Jiu Jitsu?

I know many athletes pursuing Jiu Jitsu as their career all over the world and the general consensus is that making it in Jiu Jitsu...

Joining a Jiu Jitsu Association

In my post instructor progression I talked a little bit about what an association head was and some of their duties. So now I want to...

Knowing your financials

A few months ago I wrote Is 50k enough to open your own academy? And I was really surprised by the amount of comments and feedback that I...

Thank you for joining my newsletter

A few months ago I decided to blog about my training, my traveling, and my philosophy on Brazilian Jiu Jitsu and the martial arts. I...

Instructor Progression

I’m currently embarking on my next adventure in Japan. Over the next next few months I’m going to be traveling. Competing and teaching...

Modern Sponsorships

I was recently introduced to a newer Brazilian Jiu Jitsu brand called Enois. Founded by David Telfer who trains out of Robot Fight and...

Is 50k enough to open your own academy?

I recently had a good friend of mine, a purple belt (soon to be brown :)) ask me if $50,000 was enough to open up his own martial arts...